3 ms·

As a former Spotifier, I can say that your suspicion is incorrect. The free tier is just a really effective acquisition funnel for paid subscriptions; ad revenu

As a former Spotifier, I can say that your suspicion is incorrect. The free tier is just a really effective acquisition funnel for paid subscriptions; ad revenue is just gravy on top. Ads do pull in a decent amount of revenue, but it's tiny compared to subscriptions.

ibejoeb 5y ago
Wow, surprising! Thanks for in the info.
jacquesm 5y ago
The best Spotify users are the ones that pay but don't use the service.
- jraph 5y ago
  How would you optimize the UX for this? Asking for a friend.
  - jacquesm 5y ago
    By keeping the monthly credit card payment below the two digit threshold.