I think the way Uber has handled this is truly excellent. In London we have a huge range of service levels to choose from: - UberX: The cheapest option, truly

I think the way Uber has handled this is truly excellent. In London we have a huge range of service levels to choose from: - UberX: The cheapest option, truly a mixed bag. - Comfort: Drivers with 500+ trips, average 4.85 rating and mid-size cars starting from 2015 - Exec (Black): 1000+ trips, avg rating of 4.9 and a “mid-tier luxury vehicle” manufactured after 2016 - Lux: Basically only drivers from professional chauffeur companies, 90% of the cars are new S-classes. Occasionally you’ll see a Rolls Royce. You get exactly what you’re willing to pay for, the prices are very competitive at every service level.