You seem to be under the mis-impression that there isn't already a market for gaming laptops. There is. Go to almost any laptop makers page and you'll find a

You seem to be under the mis-impression that there isn't already a market for gaming laptops. There is. Go to almost any laptop makers page and you'll find a whole section devoted to "gaming laptops". Hell, it's part of how Alienware made their name. Most of them unfortunately have a reputation for being enormously heavy and bulky, and for generating inferno levels of heat. But people do still buy them. If this thing really does have competitive performance to the current top end gaming laptops and is as thin and nice looking as those pictures make it seem, I think they've got a real winner on their hands.