Didn't care for Purple Cow, and, in general, find Godin's books to be filled with often ambiguous (and sometimes contradictory) anecdotes. OTOH Rob Walling's

Didn't care for Purple Cow, and, in general, find Godin's books to be filled with often ambiguous (and sometimes contradictory) anecdotes. OTOH Rob Walling's Start Small, Stay Small has tangible, actionable, information.