The meta insight seems to be that you should never trust what customers say, only what they do. Other areas where this applies is user testing ("No, I don't t

The meta insight seems to be that you should never trust what customers say, only what they do. Other areas where this applies is user testing ("No, I don't think it's that difficult to use.") and marketing ("This ad looks way better than that."). One more area: (most) female dating advice. "I want a sweet nice guy" vs "all my ex-es were jerks". Guess who she's attracted to.