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Marketing seems to be largely not correlated with revenue/sales, besides things like buying the badges to put on cars.
by judge2020 5y ago
Marketing seems to be largely not correlated with revenue/sales, besides things like buying the badges to put on cars.
- kabes 5y agoSource?
- judge2020 5y agoI should say marketing expenses minus advertising - There's a base price you must spend on marketing, eg. tesla.com could be seen as a marketing expense since it's the final selling point before someone puts down a reservation fee, along with the obvious "every car needs the T emblems which cost $0.90 per car". My point is that Tesla can achieve the same revenue levels without necessitating a 4x increase in marketing spend.