Exactly what I came to say. They pay for a limited resource. The download and upload rates. Which is indeed limited in availability. With the light its not much

Exactly what I came to say. They pay for a limited resource. The download and upload rates. Which is indeed limited in availability. With the light its not much different than driving around and enjoying looking at others Christmas lights. You didn't buy their lights, they bought them, but you derive value / joy from them which was their purpose.