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Taking A Customer From Like To Love: The UX Of Long-Term Relationships
- ForrestN 15y agoThis sort of reads like an advertorial for Intercom. I'm not saying he's wrong, but it would be nice to know the author was in the process of selling me a product before I've read most of the article.
- ElliotH 15y agoTo be fair relatively little of the post is marketing.
- destraynor 15y agoThanks Elliot
- ForrestN 15y agoSee below - the problem is not so much the quantity of marketing as the conflict of interest.
- destraynor 15y agoSorry if you feel misled ForrestN - I did keep it minimal, and in context
- ForrestN 15y agoNot a big deal, no need to apologize! It wasn't so much about the amount of advertising, or it being out of context. It's a persuasive article, and in addition to it feeling like a set-up for the conclusion (use, for example, my product), even without directly advertising your thesis is essentially that there's an urgent need for your product. When I read an article that's making an argument about the relative importance of something, I guess I take it with a grain of salt when the author has a clear financial stake in the reader thinking it's important too. I appreciate that you used data and referenced other people, and again, I don't disagree with you. Your product looks cool, too. I just thought it was appropriate to let other people know in advance that this was something coming from a somewhat conflicted source.
- joeybaker 15y agoWow, that's a great explanation of Itercom, and the product actually looks good. I just signed up for the beta test. Things I like: * The JS required to make this work only requires a user email address and signup date. That's slick. * Social integration is clutch. This looks to be a very lightweight way to see the social impact of current customers. * The CRM approach is smart. It's just a beta, but if eventually this integrates with Salesforce, Highrise, et al, it will be super useful.
- destraynor 15y agoCheers Joey, We'll get you onboard soon! Regards, Des