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Note: I use AdMob for my NASCAR Countdown iPhone app. So my experience is with iOS not Android (yet). First off, his ad placement isn't very good. It needs to
by bcl 15y ago
Note: I use AdMob for my NASCAR Countdown iPhone app. So my experience is with iOS not Android (yet).
First off, his ad placement isn't very good. It needs to be in a visible, but not intrusive spot. A preference screen isn't going to be visited much.
A fill rate of 28% is incredible. If I had that fill rate I'd be making actual money with my app instead of the $50 or so a month. AdMob adjusts your fill rate to control costs, it starts out high and drops as their system adjusts for click through and whatever else they throw into the equation.
My app's single ad on the main page gets between 2k-9k requests a day (it varies as you get closer to a race). The fill rate has been 0.54% to 3.7% in the last few weeks, translating into 1-10 clicks a day.
- BenSS 15y agoI'm surprised you're getting such low fill rates on AdMob. In my HackerNews Padreader app, I'm using iAd, with AdMob to fill in because the fill rates are so much higher (but lower payout). Did you change any of the default ad settings? Certain ad dimensions also have a higher fill than others.
- BenSS 15y agoSome additional info: iAd gives me a 20-70% fill rate (currently 50% for last 7 days) AdMob gives me a 90%+ fill rate fairly consistently
- jcfrei 15y agoyour fill rates cant be accurate - admob fill rates should average about 70-90% (I run an app with admod and have an average fill rate of 84%). are you sure you're not talking about CTR? Or maybe your language or category filters are too restrictive. Admob is one of the largest advertisers, they should be able to fill most of your requests.
- bcl 15y agoNo, that's what I'm seeing. I had 'age appropriate ads' turned off but every other category and language enabled. I'll switch that one on and see what happens in the next week.