> studios realizing that well-produced, middle of the road content is the most profitable I'm curious if they actually have scientifically valid data to back t

> studios realizing that well-produced, middle of the road content is the most profitable I'm curious if they actually have scientifically valid data to back that up, or if it is just assumption and common knowledge from industry people with the common trait of not questioning if the assumptions are actually right. It is very hard to tell from where I'm sitting, because there is so much puffery and fake numbers tossed at the public. Actually comparing apples to apples would be difficult, as there are so many variables such as advertising budget and media placement to account for.