I've recommended this Harvard Business Review article before, but I believe it is still relevant. How Do You Know When the Price Is Right? by Robert. J. Dolan

I've recommended this Harvard Business Review article before, but I believe it is still relevant. How Do You Know When the Price Is Right? by Robert. J. Dolan Published Sep 01, 1995 http://www.amazon.com/gp/product/B00005RZ5D/ref=as_li_ss_tl?ie=UTF8&tag=littdidd-20&linkCode=as2&camp=217153&creative=399701&creativeASIN=B00005RZ5D http://www.amazon.com/gp/product/B00005RZ5D/ref=as_li_ss_tl?...