3 ms·
The meta insight seems to be that you should never trust what customers say, only what they do. Other areas where this applies is user testing ("No, I don't thi
by arkitaip 15y ago
The meta insight seems to be that you should never trust what customers say, only what they do. Other areas where this applies is user testing ("No, I don't think it's that difficult to use.") and marketing ("This ad looks way better than that.").
- mootothemax 15y agoThe meta insight seems to be that you should never trust what customers say, only what they do. "Never" is a strong word, but I think it's a good general rule to stand by.
- reinhardt 15y agoThe meta insight seems to be that you should never trust what customers say, only what they do. Other areas where this applies is user testing ("No, I don't think it's that difficult to use.") and marketing ("This ad looks way better than that."). One more area: (most) female dating advice. "I want a sweet nice guy" vs "all my ex-es were jerks". Guess who she's attracted to.