How law and punishment works: You can put death penalty for littering, but if you know you can get away with it because nobody is watching (and you don't care

How law and punishment works: You can put death penalty for littering, but if you know you can get away with it because nobody is watching (and you don't care about it), you will continue doing it. The opposite a smaller fine but with good monitoring (where you know that you will get caught) is better. Even better is getting the idea inside people's brain. "I don't litter, because this is how I am". There is a book titled "Made to stick" where they expose the case of Texas and the problem they had with littering. A campaign was made "Don't mess with Texas", basically everyone should police anyone who doesn't comply with this don't litter attitude. This was done by appealing to the ideal of what a Texan should be, through clever advertising and marketing. Never been to Texas btw :)