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Am I the only one out of the loop about this product, or does that site read like “native” advertising?

• ojkelly 5y ago
  To me it reads as a reasonably comprehensive overview of Topres. It may or may not be an ad, but the question of the article is one I’d expect someone discovering mechanical keys to ask at some point. Topre’s are different to the typical cherry style, and well regarded by those who have them. They also rarer than cherry-style keyboards, so there’s more mystery about them. I’d wager most people will be out of the loop on them, they’re a niche product of a niche hobby. I’m still yet to try them, but maybe one day.
• cole-k 5y ago
  In defense of the site, the mechanical keyboard hobby consists of a lot of buying things. New keyboards, new keycaps, new artisans, new cases, new cords, new switches... I'm probably missing a few of the other things people buy. So it would make sense that a blog related to it would be giving advice on what to consider when you're next shopping for something keyboard-related. Not in defense of it, the site does seem to be the typical blog model of review and drop an affiliate link.