people pay huge markups for traditionally styled 4x4s i can't understand why only jeep (and now Ford, with the broco) seem interested in addressing this market

people pay huge markups for traditionally styled 4x4s i can't understand why only jeep (and now Ford, with the broco) seem interested in addressing this market toyota, in particular, with what they have done to their landcruiser lineage, has baffled me (yes, the 70 series, but i'm in the states)