That's a great question—thank you for asking. In my view, turning off notifications (or using something like iOS 15's "Focus" feature), though superficially in

That's a great question—thank you for asking. In my view, turning off notifications (or using something like iOS 15's "Focus" feature), though superficially in the same sphere of concerns, is actually an orthogonal concern. The purpose of Pony not just to limit distractions, but to create a space that naturally keeps out transactional (security codes, shipping alerts) or low-effort (tweets, funny pictures) messages. These messages are usually time-sensitive and often fun and enjoyable, but they also have a tendency to bury messages you may need some time to think about. So while I enjoy getting links and pictures from friends, I've always wanted a space that's on a more "human" timescale—that is, a space that isn't instant but more attuned to our non-instant cognitive processes. Turning off notifications kinda, sorta gets you there, but not really.