I don't see this as a market adoption problem; I see it as a regulation problem. This is why we have governments: to enact legislation that requires companies

I don't see this as a market adoption problem; I see it as a regulation problem. This is why we have governments: to enact legislation that requires companies to not run roughshod over the public interest. Regulation is the magical fiat wand. I know that HN's views of GDPR are all over the place, but the reality is that it is possible to enact meaningful legislation to restrict the powers of tech companies, and magnify the power of the end user. You could make the same argument that the average user doesn't care about the data protection measures that GDPR provides. And the corporate interests definitely chafe at those requirements today.