- Don't setup your own for this. Go with a SAAS since email delivery is a hard problem and not worth building your own - I use a combination of sendgrid, mandr

- Don't setup your own for this. Go with a SAAS since email delivery is a hard problem and not worth building your own - I use a combination of sendgrid, mandrill (mailchimp) and sparkpost. All 3 are decent. Sendgrid is easiest to start with since it doesn't require domain validation but I prefer Mandrill since it shows much better logs including the actual body of the email. Problem with mandrill is that it got acquired by mailchimp and now requires a mailchimp subscription. Next is Sparkpost which I highly recommend. Sendgrid works but can have delivery issues especially if not using dedicated IP. AWS SES is not bad to be honest but considering it is AWS, there may be a bit of learning curve compared to say Sendgrid.