Like you, I'm not sure how the article arrived at the cost of individualism is privacy. I'm very individualist (I guess?). I've been in a collectivist culture b

Like you, I'm not sure how the article arrived at the cost of individualism is privacy. I'm very individualist (I guess?). I've been in a collectivist culture before (the military) and immediately one of the first things you become aware of is that the cost to collectivism is privacy. That could just be my experience, and really privacy may not be related to either, but more the values of the group. In individualism it's the average of how much each individual values privacy, where in collectivism the result is more a statement about the groups goals (or rather, the purpose for which they are collectivist.)