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"Mr. Cook sent an email around to everyone saying Apple wouldn’t change. That seems a little weird to me; I seem to remember that not too many years ago Apple w

by annon 15y ago

"Mr. Cook sent an email around to everyone saying Apple wouldn’t change. That seems a little weird to me; I seem to remember that not too many years ago Apple was a computer company that didn’t do music. Isn’t change at the center of their success?" I don't think he was saying that they will keep making the same products forever, it's that their core values aren't going to change, as they shouldn't. It's in the companies nature to experiment in new products, and that is what is not going to change. "...in history’s rear-view, his biggest achievement will be having ripped music retailing out of the labels’ hands, and mobile software out of the telephone companies." Those are great achievements, but Apple II? Lisa/Mac? Pixar? Rescuing a failing company and bringing it from oblivion to the most valuable company in the world in only 14 years?

vilda 15y ago
Note that Pixar was Steve's investment - it was not related to Apple. Also note that the investment was in Pixar's graphics computers(!) not animation art. In reality, Steve was fighting with Pixar to stop animations and sell their hi-tech computers only. He fails and that starts great animation studio which later abandoned computer manufacturing.
- amirmc 15y ago
  Sounds like all his failures were about trying to ship hardware when it was the software that was most interesting for people.
  - jacques_chester 15y ago
    But many of his greatest successes are almost pure hardware stories (Apple II, iMac, iBook, iPod, iPhone, MacBook Air, iPad), so you can't fault him for humming a catchy tune.
    - amirmc 15y ago
      Are they really 'pure hardware'? I'm not so sure anymore. Admittedly I don't know much about the older stuff but some folks have argued that (most of) the hardware for things like the iPod/iPhone already existed but Apple had a fantastic knack for combining it in a compelling, design-driven way (inc. the interface/interaction). That's where the success lay. From that point of view it wasn't about the hardware but more the design and software. I'm just thinking aloud here (not really trying to 'defend a point' as such).
      - jacques_chester 15y ago
        Perfectly reasonable argument. But I suppose what I meant was, many of his projects had an undetachable hardware element. This differentiates it from a pure software approach.
      - TetOn 15y ago
        You make a key point. When you think of the original iPod or the iPhone or several of the iMac designs, you most likely first think of the striking physical design of the device. The "Jony Ive" effect, if you will. But each of these is and was utterly defined by the software they ran. Take the original iPod; without that great interface the device really would have boiled down to "No wireless. Less space than a nomad. Lame." and gone nowhere in the market, like basically all of its competitors at the time. Same thing with the iPhone. The interface is the thing, but that interface happens to exist only inside a wonderful, plainly well built and beautifully designed device that you enjoy holding in your hand even when it's off. One without the other would utterly change the effect of the whole...and I'd say this has been the key to Apple's resurgence: More often than not over the last ~14 years, they've delivered the whole package.
- nkassis 15y ago
  That's true but at some point he clicked and reversed his position when he saw the potential. Without him Pixar would have struggled to deal with the partnership with Disney. He did push a lot of buttons at Disney that got Pixar the deals they needed to grow and become what they are today.

by annon 15y ago

vilda 15y ago

Note that Pixar was Steve's investment - it was not related to Apple. Also note that the investment was in Pixar's graphics computers(!) not animation art. In reality, Steve was fighting with Pixar to stop animations and sell their hi-tech computers only. He fails and that starts great animation studio which later abandoned computer manufacturing.

amirmc 15y ago
Sounds like all his failures were about trying to ship hardware when it was the software that was most interesting for people.
- jacques_chester 15y ago
  But many of his greatest successes are almost pure hardware stories (Apple II, iMac, iBook, iPod, iPhone, MacBook Air, iPad), so you can't fault him for humming a catchy tune.
  - amirmc 15y ago
    Are they really 'pure hardware'? I'm not so sure anymore. Admittedly I don't know much about the older stuff but some folks have argued that (most of) the hardware for things like the iPod/iPhone already existed but Apple had a fantastic knack for combining it in a compelling, design-driven way (inc. the interface/interaction). That's where the success lay. From that point of view it wasn't about the hardware but more the design and software. I'm just thinking aloud here (not really trying to 'defend a point' as such).
    - jacques_chester 15y ago
      Perfectly reasonable argument. But I suppose what I meant was, many of his projects had an undetachable hardware element. This differentiates it from a pure software approach.
    - TetOn 15y ago
      You make a key point. When you think of the original iPod or the iPhone or several of the iMac designs, you most likely first think of the striking physical design of the device. The "Jony Ive" effect, if you will. But each of these is and was utterly defined by the software they ran. Take the original iPod; without that great interface the device really would have boiled down to "No wireless. Less space than a nomad. Lame." and gone nowhere in the market, like basically all of its competitors at the time. Same thing with the iPhone. The interface is the thing, but that interface happens to exist only inside a wonderful, plainly well built and beautifully designed device that you enjoy holding in your hand even when it's off. One without the other would utterly change the effect of the whole...and I'd say this has been the key to Apple's resurgence: More often than not over the last ~14 years, they've delivered the whole package.
nkassis 15y ago
That's true but at some point he clicked and reversed his position when he saw the potential. Without him Pixar would have struggled to deal with the partnership with Disney. He did push a lot of buttons at Disney that got Pixar the deals they needed to grow and become what they are today.