Yes, absolutly, it needs to come from the top down as well as the bottom up. In a world where we give subsidies to polluters which artificially decreases the pr

Yes, absolutly, it needs to come from the top down as well as the bottom up. In a world where we give subsidies to polluters which artificially decreases the price, it makes it harder for consumers to make the right choice. If we instead subsidised green industries and technologies, we could artificially lower the price of making the right choice.