>> How can insights be useful to others if no one sees them. That is the whole point of having an audience. Your point ignores what the poster says and then do

>> How can insights be useful to others if no one sees them. That is the whole point of having an audience. Your point ignores what the poster says and then doubles down on "audience". People setting out purely to "make money" often focus heavily on "building an audience" rather than "crafting content for an audience". There is a very subtle difference which results in them burning out before they hit critical mass, or strong competition from people who are ostensibly just writing for fun. The point of writing down your insights, even with only a minimal audience, is that you capture and refine them. They may be worth much more to an individual in a consulting reference than as Substack subs. The context always matters though, but not everyone can have 1000s of subs on Substack or whatever replaces it.