Perhaps my phrasing was somewhat unclear. What I meant is "when a network is something we're taking for granted and which is as uninteresting as the water suppl

Perhaps my phrasing was somewhat unclear. What I meant is "when a network is something we're taking for granted and which is as uninteresting as the water supply" - and that's just in developed countries. As long as networks are even vaguely interesting to everyday people, there will always be a lot of reluctance in using them.