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I like the approach of your project. I love cooking as a hobby and had been researching tons of websites from restaurants, food and wine products. That market
by cvander 15y ago
I like the approach of your project. I love cooking as a hobby and had been researching tons of websites from restaurants, food and wine products. That market has a huge opportunity but we need to focus in the details, in inspiring those restaurants about the web and good practices.
Much has been written about flash websites and how chefs want to do a show in their website. And now with social media they're happier having likes and tweets than something handsome.
About the website, my main critic is about the landing page. It's missing more magic. And I know that this could be very generic, but Cilantro is something amazing, something magic that you add to your recipes when they need that extra ingredient to be perfect. You need to get that love for Cilantro and show it in the website.
In fact, all the contents above the fold don't captivate. But when you go down to the gray area, I like the design better. Even when that's something that compliments the website. You need amazing examples, you need metrics. Teach restaurants about web metrics, about a A/B. Unbounced is trying for the rest of us, somebody could start doing niche markets.
Great project!