4 ms·
Minimizing risk is always valuable. People's initial reactions when they hear that that you want to spend $30,000 on a domain name are generally surprise and ho
by sirclueless 15y ago
Minimizing risk is always valuable. People's initial reactions when they hear that that you want to spend $30,000 on a domain name are generally surprise and horror, but that's not the whole story.
A good name is always helpful, and unless you are having cash-flow problems, sinking money into the name is a perfectly decent investment that is unlikely to lose a lot of value.
As you say, if you have funding and make a large pivot, keeping the old name isn't a bad idea. It's a win-win, and because of that it's not as risky as people's gut reactions tell them.