>Why do people keep trying to declare that blogging is dead? Because the blogging ecosystem now is nothing like what it was 10-15 years ago. It's significantl

>Why do people keep trying to declare that blogging is dead? Because the blogging ecosystem now is nothing like what it was 10-15 years ago. It's significantly more difficult to find and maintain an audience. The main ways a reader can find your blog: 1. aggregator or news site like HN links to it 2. arrives via search engine 3. is a regular reader via subscription or syndication 4. social media #1 and #2 can bring a lot of readers, but they're transient and and rarely return or subscribe. #3 and #4 have changed profoundly since blogging's heyday. Social media sites work hard to keep you in their walled garden, and RSS readers just aren't used as much as they once were. As the article points out, newsletters are alive and well because email is a clever workaround for the issues noted above.