> and doesn't have a straightforward monetization strategy I've seen a few bloggers doing 'sponsored posts' where they ask companies if they'd like an article

> and doesn't have a straightforward monetization strategy I've seen a few bloggers doing 'sponsored posts' where they ask companies if they'd like an article discussing the company's product(s). (There is a dark side to that too. Some posts don't declare they're sponsored and are secretly astroturfing/shilling products, so keep that in mind). There is also affiliate marketing which has been a staple for many bloggers even since the early days. Check out Commission Junction.