It seems really unlikely that they'd sell it while they still were doing well, even after a major pivot. It's part of the company's identity, they'd want any us

It seems really unlikely that they'd sell it while they still were doing well, even after a major pivot. It's part of the company's identity, they'd want any users of the old site to be funneled to new ones, investors may think they're desperate, etc As for 5, this is different than the normal car buying case. You're driving a treacherous trip to buried treasure with limited resources. If you make it, you won't care what the resale value of the car is, and if you optimize for anything other than making it, you won't. I don't necessarily object to buying a good name. Depends how good for how much. But if you think about it in terms of what you can sell it for, you're heaping value onto the name that you're never going to realize to justify spending it on something easy like a short, shiny name instead of something hard like hiring