What happens when different people perceive the cost of these measures differently though? That's half the problem here, with anti-maskers screaming that they

What happens when different people perceive the cost of these measures differently though? That's half the problem here, with anti-maskers screaming that they can't breathe. You can try forcing them, like we're doing now, and they'll just take off their mask to cough and sneeze like half the passengers in my last flight + take every possible option to take it off + wear it off their nose to begin with.