> Do you ever offer to extend free trial for people who want to cancel, and do you convert them back? Yes - but that's the sales reps job. If they think we hav

> Do you ever offer to extend free trial for people who want to cancel, and do you convert them back? Yes - but that's the sales reps job. If they think we have a decent chance of converting "no" into a sale after they reach out to the customer to find out what, if anything, made the customer decide not to become a paying customer, they can extend the trial. In my experience the vast majority of the convertable free trial expiration without conversion is lack of time on customer's side -- the customer did not really use the product. So now our sales people actively approach those customers.