>>> ripe for disruption Agreed. Am not usually one for "Facebook for Pets" type ideas. But a Google Cloud for Pet Microchipping sounds like a home run. Honest

>>> ripe for disruption Agreed. Am not usually one for "Facebook for Pets" type ideas. But a Google Cloud for Pet Microchipping sounds like a home run. Honestly, just sounds like a fun hardware and software space to work on. From startup perspective, seems like they would capture very powerful data sets as well if they get active pet location tracking ;)