5 ms·
Unrestricted service at the highest plan level, 1 to 2 weeks, credit card not only required but is authorized for the plan price - do not settle transaction as
by notyourday 5y ago
Unrestricted service at the highest plan level, 1 to 2 weeks, credit card not only required but is authorized for the plan price - do not settle transaction as it is still a free trial. This ensures:
1. Whoever tries the service at least theoretically met minimum qualification to be a customer - they have a credit card and can authorize several hundred dollars on it.
2. We get the real lead.
3. We limit the number of people who recycle free trials -- this happens a lot.
- HatchedLake721 5y agoThis person does B2B SaaS! Great comment and 100% agree. Do you ever offer to extend free trial for people who want to cancel, and do you convert them back?
- notyourday 5y ago> Do you ever offer to extend free trial for people who want to cancel, and do you convert them back? Yes - but that's the sales reps job. If they think we have a decent chance of converting "no" into a sale after they reach out to the customer to find out what, if anything, made the customer decide not to become a paying customer, they can extend the trial. In my experience the vast majority of the convertable free trial expiration without conversion is lack of time on customer's side -- the customer did not really use the product. So now our sales people actively approach those customers.
- indus 5y agoInteresting take. Hotels do it, authorize you for N nights during check-in capture/sale during check-out.