No, it seems like it was always “Visa”. See the scanned advertisement https://clickamericana.com/topics/money-work/visa-card-debuts-1976-1977 https://clickamer

No, it seems like it was always “Visa”. See the scanned advertisement https://clickamericana.com/topics/money-work/visa-card-debuts-1976-1977 https://clickamericana.com/topics/money-work/visa-card-debut.... I'm just talking about the name in text. The logo has always been in all-caps.