Au contraire, Meta already announced that they'll be supporting NFTs, and so has Twitter. Meta wants to build a metaverse, a goal which has no chance of succes

Au contraire, Meta already announced that they'll be supporting NFTs, and so has Twitter. Meta wants to build a metaverse, a goal which has no chance of success if they try to wall it off and prevent portability of data and information. If they see the metaverse and decentralized portable goods as an inevitability in the evolution of the web, then their best bet is to play along and find new ways to capture value instead of hoping the old ways will work. I'd compare it to the NYTimes reinventing itself 10 years ago. I'm sure they would've preferred the old world of print media dominance, but the writing was on the wall, and they made bold steps to go fully digital, hire a tech team, and lead the way on paid media subscriptions instead of continuing to rely on print ads and physical distribution. Also, in most earlier versions of the web, I'd say embrace and extend failed. Incumbents were either disrupted or they adapted. The biggest internet giants today are examples of new disruptors who supplanted incumbents, or the incumbents who adapted. Assuming web3 is a Thing, the same should happen. Some incumbents will die, some incumbents will adapt, and some new players will supplant incumbents. Looks like Meta and Microsoft are attempting to adapt very quickly.