4 ms·
Wait, so they buy Shopify sellers, and move them off Shopify onto their own platform? Do I understand this right? Or do they leave them on shopify? What an od
by jrochkind1 5y ago
Wait, so they buy Shopify sellers, and move them off Shopify onto their own platform? Do I understand this right?
Or do they leave them on shopify?
What an odd business model. To focus only on businesses using the shopify platform.
I wonder how Shopify views this?
- afsafsaf 5y agoThey are probably focusing on shopify because they need to automatically ingest financial metrics for the valuation. Shopify has the transaction data so they can automatically value any company on the platform. They are probably starting with shopify since its the biggest ecommerce platfor.
- ericcholis 5y agoI'd imagine that targeting Shopify makes the process much easier for evaluation and migration.
- staticautomatic 5y agoSame thing happens with Amazon sellers.
- mountainb 5y agoMost of these target Amazon sellers, but they also roll up other independent stores. The thesis in this case that Shopify store operators are analogous to Amazon store operators, so they can use the same roll-up model on Shopify people, which isn't actually the case for many important reasons.
- ab_testing 5y agoThey leave them on Shopify. Basically it is a way for owner operators to cash out if their Shopify stores have reached a certain level of revenue and the business is kinda automated.