I doubt they’re going after so niche products. Article says they’re pursuing economies of scale so it has to be things that fit together. A small company coul

I doubt they’re going after so niche products. Article says they’re pursuing economies of scale so it has to be things that fit together. A small company could also be an emerging “niche” in a large space. Like keto snacks were a few years ago. First you could not find, then you could but they were crap / not actually keto, now there are many actual keto snacks, and soon there will be more / cheaper / more prevalent in brick & mortar. So just taking that as an example, if you rolled up a few keto snack brands, there’s probably economies of scale across both the audience (to personalize ads and up sell products) and supply (it’s not a big world there’s only so many manufacturers at other end) So I think that’s a good idea. But I do think this is a sign of the times - high profile leader raises a lot of money with no proof it works. He must feel like he can prove it out and cash out before…whatever this market is…tanks.