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Interesting read on the history of diamonds/marketing them: http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/4575/ http

• typicalrunt 15y ago
  Good link. It's a super old story [1982] but the information in it still stands the test of time. It's a great read into how the PR departments of DeBeers influenced entire countries (e.g. Japan) where diamonds previously held little/no value.