This article is fairly evenhanded in that it says "you're entitled to your opinion, I find it weird, here's a possible explanation for how you feel and here's w

This article is fairly evenhanded in that it says "you're entitled to your opinion, I find it weird, here's a possible explanation for how you feel and here's why I don't feel the same way" while your comment makes it out to be a bitter attack -- I can't detect any bitterness in the article, only a commentary that worshiping this man seems strange, while there's considerable vitriol in your description of the article. The use of "The Cult of Apple" is common enough it's not so much a judgement by an individual as a way to sum up the group, especially when he only references it in passing once. How else could you describe all the people who do admire the company/Jobs with such passion in a succinct and understandable manner? He even goes so far as to say Jobs is a brilliant man and deserving of praise... But points out since he is just a man, he's not deserving of worship. He's not attacking, he's saying he has trouble relating to the unadulterated adoration/worship of certain (vocal) fans.