Information is more easily lost if there's no powerful incentive to preserve it. By digitizing it AND minting an NFT around the information that is traded and

Information is more easily lost if there's no powerful incentive to preserve it. By digitizing it AND minting an NFT around the information that is traded and valued as a piece of rare art, there is a strong monetary incentive to preserve the information, because it's an asset that can be bought and sold.