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Spam impressions/clicks are real and it is why fast/accurate spam classification is one of core competency of ad networks. It is also the reason why advertisers
by summerlight 5y ago
Spam impressions/clicks are real and it is why fast/accurate spam classification is one of core competency of ad networks. It is also the reason why advertisers are rapidly moving to more conversion driven goals rather than optimizing for clicks.
- jqpabc123 5y ago... core competency of ad networks What happens if they are not really all that competent? Or at least not that competent all the time. Do the ad networks make more or less money as a result of their incompetency?
- summerlight 5y agoThen advertisers will move to more proven big names, like Google and FB which have proven records on spam detection, so less revenues on others. Keep in mind that ad networks' profit is bound by advertiser budget and the only thing that advertisers care about is ROI, not # of clicks or impressions. If you don't make advertiser happy, they're always ready to move the budget to other networks.