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Click fraud is very real, but the big players ploughing money into digital ad spend are not idiots. There is a huge shift towards conversion/action driven adver
by superyesh 5y ago
Click fraud is very real, but the big players ploughing money into digital ad spend are not idiots. There is a huge shift towards conversion/action driven advertising. Advertisers can see how much of an effect a particular ad channel had on the final conversion e.g purchase of a shoe/add to cart. Just talking about click/ad fraud without talking about counter measures/best practices is just click-baity usually.
- s1artibartfast 5y agoDumb question. Where do fake clicks come from and how are they different from nonconverting clicks
- superyesh 5y agoNo not a dumb question at all. Hard to give an exhaustive list. One example is say you are a Facebook/Insta influencer who is promoting a link to a product. You might have an incentive to inflate the engagement rate with that link. Just engagement will be likes/clicks on the post/link. By tracking conversions you can try to mitigate this type of behavior to an extent.