3 ms·
> Curious to hear from folks who actually work in the online ad industry Two points: a) Online ads are a shit sandwich for the advertisers from the points of
by otabdeveloper4 5y ago
> Curious to hear from folks who actually work in the online ad industry
Two points:
a) Online ads are a shit sandwich for the advertisers from the points of view of quality and features. They only tolerate it because TV and print ads are dying as a medium.
b) Statistics and probability theory are used to filter the shit and connect online advertising to real-world metrics. It's a cost of doing business but it's a problem easily solvable by classical mathematics.