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I know someone who worked in the ad bot industry. It’s real. Fake clicks, fake impressions, and all that. He eventually got out and went into adtech to build de
by unstatusthequo 5y ago
I know someone who worked in the ad bot industry. It’s real. Fake clicks, fake impressions, and all that. He eventually got out and went into adtech to build detection methods. Probably better career move for him.
- s1artibartfast 5y agoWho pays for fake click bots?
- EdwardDiego 5y agoPublisher fraud is an ongoing problem in the cheap end of the market.
- s1artibartfast 5y agoIs that publishers misreporting clicks or paying bots to generate clicks
- EdwardDiego 5y agoArtificially generating clicks or views. Every ad tends to carry it's own JS click/render callbacks, so generally not relying on publishers own numbers.
- shagmin 5y agoNot sure how prominent this is, but if a business buys some online ads then their competitors have an incentive to see those ads rendered useless by quickly depleting their budget on bogus clicks.