>Customer choice and experience should almost always trump “increased costs”. This seems like a very shiftable goalpost, so I would have to understand what sit

>Customer choice and experience should almost always trump “increased costs”. This seems like a very shiftable goalpost, so I would have to understand what situations you think aren’t almost always. >Plus, this ignores practically the entirety of the rest of their comment, where they explain that the extreme openness just means that companies make it absurdly easy to do so they explicitly don’t have to deal with all that. This doesn’t work in places like the US, in my experience. I stopped letting people cancel by phone (which a lot of people think is the most convenient way to cancel despite what is said here) after a few incidents in my first years of doing business: one person calling anonymously without identifying themselves saying “Hi I need to cancel my account, thanks bye” and two others who called to cancel and later said they never called to cancel after we terminated their accounts. Oh and the other 10 or so people who said they called to cancel and that we just didn’t cancel their account. It’s extremely hard to prove the negative that they didn’t call. So nah I don’t care about those kinds of customers. Tangible forms of cancellation only: a written notice with your account number and intent or the online cancellation form.