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Ask HN: Marketing with Your Competition in Ad
Am I allowed to market my product with the competition in the ad? If all the statements are true?
- Gustomaximus 5y agoAcross the handful of countries I am familiar, its legal to mention/compare. Generally I wouldn't recommend it though without really good and proven reasons. And make sure you have someone that knows their stuff fact check as people often misunderstand whats true/correct when attached to a business emotionally.
- sharemywin 5y agoCan you afford to be sued and still be right? It's difficult to come up with an average number for how much suing someone costs, but you should expect to pay somewhere around $10,000 for a simple lawsuit. If your lawsuit is complicated and requires a lot of expert witnesses, the cost will be much, much higher. I would just hint with out naming names or trademarks, etc.
- PaulHoule 5y agoLike this? https://en.wikipedia.org/wiki/Pepsi_Challenge https://en.wikipedia.org/wiki/Pepsi_Challenge