4 ms·
If you are concerned that the only way to keep people subscribed is to offer them a one-off promotion when they've decided to cancel -- isn't that kind of a tac
by histriosum 5y ago
If you are concerned that the only way to keep people subscribed is to offer them a one-off promotion when they've decided to cancel -- isn't that kind of a tacit acknowledgement that your product doesn't contain the value that you are charging for? To me, it seems a bit like you've actually reinforced the GP's point...
On the non-profit point of view, that's hard for me to understand -- I run a small non-profit and I can't imagine having any other response to someone cancelling their recurring donation than sending them an e-mail thanking them for their support and offering a conversation for some feedback if they'd be willing to tell us how we could do better. I suppose it depends on the non-profit sector you are in, but often times people giving low dollar recurring donations aren't particularly well off and I can't imagine forcing them to call me and tell me that they love our organization but they're just too broke for a while to continue..
- tootie 5y agoAlmost every subscription is priced to whatever the market will bear and not an actual unit cost plus fixed margin. Our services are digital. It costs us $XX million to operate all the services we do and next to nothing to serve that a single user. In fact we give 99% of our services away for free and only ask for donations of whatever they care to give. Most donors don't actually get anything in return for their money.
- ImPostingOnHN 5y agoThank you for that, it's good we have smart people working our nonprofits. On the unrelated topic of subscription cancelation, what do you believe leads your donors to accept "call to cancel" as an ethical option, compared to the apparent overwhelming majority of people who believe it unethical for the reasons stated?