most people's annoyance with perceived "preachy" vegans comes from cognitive dissonance Let's consider other "preachy" sources to see if this argument holds we

most people's annoyance with perceived "preachy" vegans comes from cognitive dissonance Let's consider other "preachy" sources to see if this argument holds weight. Consider replacing "vegans" in this sentence with morally motivated religious evangelists of any kind, or morally motivated pro-/anti-abortion activists, or morally motivated homophobes, or MS/Apple/GNU fanboys/girls. So no, it's not that people think the preachy group might have some kind of point, it's the preachiness, smugness, and righteous superiority itself that is the problem. The idea that this one group with such a narrow focus has discovered the one true superior way is what's the problem. It's counterproductive to whatever goals the group claims to represent. Moral guilt tripping is a lazy way to shortcut arguments.