Oh hey, I'm sorry! :( That sincerely was not my intention, and a lot of context and playfulness can get lost in comments. For what it's worth, I was simply try

Oh hey, I'm sorry! :( That sincerely was not my intention, and a lot of context and playfulness can get lost in comments. For what it's worth, I was simply trying to make a joke about why our marketing materials may not be as good as they should be and continue the conversation. I apologize if that came off as defensive and will make sure I double check my future comments so that they don't come off in the same light.