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Exactly. "Brand" is a bit of biz-marketing speak that always makes my hair stand on end anyway, but I've sort of come to terms with it as it refers to your com
by jfruh 15y ago
Exactly. "Brand" is a bit of biz-marketing speak that always makes my hair stand on end anyway, but I've sort of come to terms with it as it refers to your company or organization's public face/perception. But if you're just using it to refer to external corporate partners, it's confusing, to me anyway.
- egiva 15y agoYeah, that's the challenge with biz-marketing speak in general - it's sales driven (not specifics driven or always substantive) and that frustrates me too!