A: Analytics indicates a clear interest in health and toothpaste, do we have anybody working on that? B: Not at the moment but we could have C write something.

A: Analytics indicates a clear interest in health and toothpaste, do we have anybody working on that? B: Not at the moment but we could have C write something. C: What about toothpaste and health? B sighs: Now that is YOUR job, isn't it? C: Ok, but do we know something new about toothpaste, have you seen any new study or ... B: Find the damn studies! If there aren't any just suggest we don't really know how healthy it is, find something about the fluoride industry, there must be some dirt in there. C: So you want me to suggest it isn't healthy? B: Of course not! Just make sound like it's complicated. C: Sorry B, I really need some help with this, I have no idea how to title it or introduce it since I don't know where I should be going with this. A: Analytics still show a big interest in big T, surely big T brushes his teeth, doesn't he? C: Thank you, I know how to start. C leaves. A: That's why they pay me the big bucks. B: You just can't find competent people any more.